First Eastside go-ahead despite 'underwhelming' design

THE first application for a building on the eagerly anticipated Eastside Regeneration Zone has been given planning consent – despite politicians describing its design as "underwhelming".

The large seven-storey glass and terra cotta office block – planned to go next to the East Midlands Development Agency building – was given planning consent yesterday.

However, councillors told the meeting that "first-class design" was needed to generate more business interest in the rest of the 13.7 hectare regeneration zone.

Coun Malcolm Wood told the meeting: "We have a golden opportunity here to do something substantial.

"I have to say I am underwhelmed by the iconic building we are proposing to start this off."

He said it would be better for councillors to see designs earlier on in the planning process.

"I think we have got the opportunity here to do something pretty dynamic," he said.

"Frankly I have not got the confidence we are going to deliver."

The 10,000 square metre building, by Eastside and City Developments, in Saville Row, London, is proposed to open onto Popular Street and Lace Way and accommodate 750 workers.

It will have a ground floor car park which will be hidden from the public eye.

Coun Cat Arnold told the meeting: "I do think it is important we have a first-class design if we are going to attract business, especially when the competition is tough.

"The problem I really have is it does have a 1960s look to it. It is monolithic."

Coun Rob Lee said: "I am quite excited about by the prospect of the finished development on the entire site. I do feel the quality of the buildings should be of such a high standard that it will be encouraging for businesses to come to Nottingham."

Coun Graham Chapman, deputy leader of the city council, had however said before the meeting that the application was "welcome" and that he was "delighted someone is willing to take a risk given the state of the economy".

Councillors granted planning permission, subject to some minor conditions.

They also agreed to the master plan for the regeneration zone, which is earmarked for new shops, offices, and flats around a large water feature.

Commercial buildings will be built first, starting at the north end of the site, behind the BBC buildings, followed by infrastructure, such as roads and drains, the water feature, and then residential property.

The plan is to have commercial buildings at the edge of the development, with residential property in the middle. The scheme will be developed during the next 15 years.

The city council pointed out that completion of the scheme would depend upon the economy.