"We must make the most of Trent Bridge Ashes Test," says Notts tourism organisation
A TOURISM organisation has joined forces with Notts County Cricket Club to maximise the economic benefit of this summer's Ashes Test match.
On the day the first tickets for the clash between England and Australia at Trent Bridge were sent out, Experience Nottinghamshire announced it is determined the city and county doesn't miss out.
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Trent Bridge
Jennifer Spencer, chief executive of the organisation, said: "We have to take advantage of the huge economic impact this event can have."
Hotels, bars and restaurants are among the businesses likely to benefit most from the high-profile clash.
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All tickets sent out will include a flyer detailing places of interest in the area, including Wollaton Hall.
Most tickets for the match, taking place from July 10 to 14, have now sold out.
It is the first time since 2005 an Ashes Test match has been held in Nottingham.
Comments
by SimonsCat
Tuesday, February 19 2013, 9:54PM
“Errrrm I thought the "economic benefit" to the City and County was already a done deal...or so we we told when Nottinghamshire County Council decided it would be a good idea to give £900,000k of Council Tax payer's money to fund the new scoreboard at Trent Bridge. So why on God's earth do they feel the need to send out leaflets about Wollaton Hall of all places. If you've come to watch a cricket match are you really going to want to visit a museum?
Nottinghamshire County Cricket club and the licensed suppliers within the ground are going to be the only ones who "economically benefit" from this. I hope that all the corporate hospitality guests and local Councillors enjoy the generosity of the County Council as they take in the view of the new scoreboard.”