A NOTTS language company is planning to launch one of the most multi-lingual websites in the region.

Bingham based betterlanguages.com offers translation services for businesses with professional linguists specialising in more than a hundred tongues.

The firm translates packaging materials, labels, instruction leaflets and user guides for clients including Mothercare, Weetabix and New Look.

Now they plan to use their expertise to market their services online and are currently translating their own website into every major world language in a bid to attract customers from across the world.

Chief executive Mike Hunter said: "Language is our business so we thought we would put our money where our mouth is, quite literally. Of course in providing different language versions, we are showcasing our product, a translation website without translation would be a bit like having a coffee shop without any coffee!

"We have launched a new version of our website and we felt this was a good opportunity to bring the site up to date and make it available in many of the languages we work with.

"The site is already live in Spanish, French, German, Flemish and Welsh and we are currently working on several other key world languages including Chinese and Arabic.

"We use professional translators from each country to ensure an absolutely accurate translation. For example we aim to have separate translations for Spain, the Dominican Republic and Argentina. Even though all of these countries are Spanish speaking nations each has its own dialect which can subtly affect meaning."

As well as packaging materials the company also translates official documents, such as overseas wedding certificates and foreign academic qualifications into English so they can be officially recognised in the UK.

This year has seen a significant increase in business with the agency currently experiencing more than double last year's volume of sales.

"Despite all the doom and gloom around at the moment," says Mike, "we have never been busier, and feel that now is a good time to invest and attract new business both in the UK and overseas. This year we've had orders from the US, Denmark, France, Germany and Spain.

"We expect the new website to attract much more interest from overseas customers. We noticed a jump in traffic in China earlier in the year just because we purchased a .cn domain, and pointed it at our .com site. Having site content in Simplified Chinese will allow us to reach one of the largest emerging economies."