Notts MP starts salt reduction campaign
A MP from Notts has launched a campaign to try and reduce the amount of salt people consume in their food.
Health Minister Anna Soubry has started the campaign which will also focus on food companies and encourage them reduce the amount of salt content in their recipes.
Research shows that 55 per cent of people in the East Midlands rarely or never consider the amount of salt in the food they buy, even though 78 per cent of people say that they know that too much salt is bad for their health.
The campaign wants to get people to reduce their daily intake from an average of 8.1 grams a day towards the six grams a day goal.
It will do this by:
*Pushing the catering and take away sector to do more - by setting new maximum targets for the most popular dishes such as sandwiches and chips.
*Getting more companies across the food industry sign up to salt reduction.
Ms Soubry said: "Today, our typical shopping basket contains much less salt than it did ten years ago but more needs to be done to help lower these levels even further.
"Through the Responsibility Deal, we are working with the food industry to make sure people are given healthier options with less salt in their favourite foods. The voluntary approach is working and we have already seen results in our everyday foods, but to get the greatest impact, we need more companies pledging to reduce salt levels, particularly in the catering and take away sector.
"We need to make sure that people can make an informed choice about what they're eating and we will soon have a clear and consistent front of pack food label which will help people see at a glance what's in their food and empower them to make healthier decisions."