New future for the Nottingham Post and thisisnottingham.co.uk in Local World group after £50m deal
THE Nottingham Post and its website thisisnottingham.co.uk are to join a new media group which plans to "transform" the regional media industry.
The Post's parent company, Northcliffe Media, is to join a new business, Local World, in a deal worth more than £50m.
Nottingham Post Media Group also publishes Admag and the Nottingham and Long Eaton Topper. It will remain in its current offices, where 200 people work on producing the Post, its website ThisisNottingham.co.uk, and sister publications like the magazine Nottinghamshire Today.
Steve Hollingsworth, publisher of the Nottingham Post Media Group, said: "This is an exciting day and the start of a new era in the history of a newspaper which goes back more than 140 years.
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"The past few years have been a challenge for many businesses, but we are now embarking on a journey which puts us at the heart of a long-term strategy to provide people and businesses in Nottingham and beyond with the news, information and services they need
"The Post's reputation is built on being the trusted source of the very best in local journalism and that is the foundation that the whole of Local World is based on."
He went on: "We live in an era of technological change and our business has evolved to take advantage of these new opportunities, particularly through our website ThisisNottingham. The demand for local news and information is, if anything, even stronger than before and we intend to use all forms of media to make sure our audiences and customers are served."
Nottingham Post Media Group will become part of a business which comprises 16 daily newspapers, 34 paid-for weekly newspapers, 45 free weeklies and a portfolio of websites with more than seven million unique users each month.
Steve Auckland, the current boss of the Post's parent company, will be chief executive of Local World.
He said: "Local World intends to transform regional publishing with the creation of a one-stop shop for all local content and commerce across all platforms."
Comments
by FormerlyW
Thursday, November 22 2012, 9:52PM
“Quite how putting "16 daily newspapers, 34 paid-for weekly newspapers, 45 free weeklies and a portfolio of websites" into a single organization will bring us to this brave new world of local news escapes me somewhat, unless they really think anyone is fooled by those syndicated articles where they change a few words here and there and try to pretend it's a local item.
This restructuring does sound like the desperate last throw of the dice for a failing organisation (bear in mind that in 2006 someone offered £1B for Northcliffe, and this new venture values it at less than a tenth that much). Should we start a sweepstake?”