VARIETY is the spice of business life for Celia Lakin, 37, in her new role as marketing and business development manager for Loughborough Building Society.

"Within a smaller business, you can shape what happens and voice an opinion on the areas of your role where you believe you can make a difference," says Celia (pictured), who joins the society after senior positions with Alliance and Leicester.

"Over the past 15 years, I've worked for larger financial service organisations, so have a broad range of skills.

"My aim is to increase the Loughborough's profile across the East Midlands and generate marketing that will be talked about."