Heart 106 to become a local Gem
A CITY-based radio station will be rebranded in the new year and become "more local", according to its owners.
Heart 106, which broadcasts across the East Midlands from studios at Citylink, will become Gem 106 from January 1.
Former BBC Radio Nottingham presenter David Lloyd, now programme and marketing director of Orion Media, which owns the station, said: "Given the imminent changes to the East Midlands radio landscape, with the other major commercial stations broadcasting increasing amounts of programming from London rather than from the East Midlands, we felt there was an appetite for a station which originated much more local programming."
The Heart 106 brand will continue to be used around the UK but not in the East Midlands.
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Mr Lloyd said: "The present station name is used successfully by a host of stations around the country and we used it by permission. Moving to a new one simply gives us much more freedom over what we broadcast."
Breakfast show presenters Sam and Amy will remain in their present slot when the new station launches.
In September it was announced Trent FM, Leicester Sound and RAM FM in Derby would merge as Capital FM East Midlands.