Froch media tour in Denmark
THE Froch v Kessler II media tour breezed into Denmark yesterday.
After the high-profile launch at London's O2 on Monday, the road show moved to Kessler's turf in Copenhagen.
It meant an early start for IBF champion Froch. He appeared on the TV2 breakfast show, Good Morning Denmark, before visiting Danish newspaper Ekstra Bladet and BT.
Kessler and Froch then had to prepare for a promo shoot at the Viasat studios.
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Froch v Kessler II at the O2 Arena on May 25 is virtually a sell-out. Over 8,000 tickets were snapped up within 20 minutes of going on sale, despite the rematch falling on the night of the Champions League final at Wembley.
Froch's promoter Eddie Hearn said: "We expect to sell out the O2 with 17,000 people.
"Many people have reminded me the fight is the same night as the Champions League, but that is very deliberate.
"There is a great footfall of people watching sport that night. It's a tried and tested formula and we are going to give people a great sporting event."
Over 10,000 tickets went in the first hour and some are already being advertised on sites at twice face value.
It seems that Froch will have to give up the IBF title if he beats Kessler.
Apparently No.1 contender Adonis Stevenson has already been told by the IBF that he will fight for the vacant title in June.