Focus on details and put yourself in frame to sell
THEY say never judge a book by its cover but after all we're human and we're highly likely to do just that, especially when it comes to property.
For many people it's the first impressions – the kerb appeal and the exterior views of a home – that capture their attention. Of course, this is the same view you see when you pull into the driveway after a long day's work.
Whilst first impressions are important for securing initial viewings, they don't necessarily sell or let homes. Zoopla.co.uk research shows that a home mover becomes interested in a property based on first seeing the photographs.
So, with this being one of the busiest times of the year for the property market and, therefore, potentially a great time to sell your home, it's vital you ensure that it's presented in its best light when your agent's photographer comes to take the pictures. It's the final property particulars and pictures, likely to be viewed in your local paper or online on sites like Zoopla.co.uk, that will secure you viewings and, ultimately, that all important offer.
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Here are a few tips on getting the most out of the process.
De-clutter – in all rooms. Make sure that kids' toys, washing, books, etc, are all stowed away neatly. Clean and clear surfaces of excess belongings and create a sense of openness and flow to a property. It's important that potential buyers can see themselves in a property and don't have to look through unnecessary clutter. It might be an idea to take out a storage unit whilst you're trying to sell.
Ask your agent – they are the professionals and will be able to advise you on what they think you may need to do to the property prior to it being photographed. Small tasks like a touch of paint, replacing cracked tiles, mowing the lawn or painting the front door can all help to radiate the right impressions.
Lighting – sounds obvious, but make sure that by the time the photographer comes round, all broken bulbs are replaced. That way, if they do use your lights to help their photos and provide atmosphere, they all work!
De-personalise – two schools of thought on this, but like de-cluttering it can help to remove personal objects and pictures and again allow the potential buyer to see it as their home during the sales process.
External shots – property details without external images do not generate the same level of interest. So, don't give the photographer a reason to not take an external shot. Cut back that tree, remove an old vehicle and give the external of your home the best chance.
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