Deal delivers maternity wear with a difference
A FASHION chain that rescued pregnant women from dreary maternity wear is the latest aspirational brand to arrive in Nottingham city centre. JoJo Maman Bebe, launched 20 years ago by Laura Tenison and inspired by French clothing, has opened a new store in The Poultry, alongside Exchange Arcade and close to Bridlesmith Gate and Flying Horse Walk.
It is the latest in a series of city centre deals lined up by the retail team at Nottingham property consultancy FHP, which has brought a number of new names to the city over the past few months.
The deal was secured on behalf of private investor landlords by Ben Tebbutt, a director of FHP's market-leading retail and leisure team. JoJo Maman Bebe has moved into a unit formerly occupied by Costa Coffee with a ground-floor trading area of 900 sq ft and a basement of 1250 sq ft. The lease terms are £58,000 per annum for 10 years.
Tebbutt says the letting is further evidence that Nottingham has maintained its position as the prime retail destination in the East Midlands despite the challenging high street climate.
"Even in the past month, we have seen some very well-known retail names hit trouble. But at the same time we see others who are continuing to grow – and JoJo Maman Bebe is one of them.
"It is a fashionable brand which has an instinctive understanding of its market, and a business with an inspirational story to tell. It's also one of a number of cleverly-run retailers to successfully combine an expanding high street presence with a strong online business."
"That such a prominent brand has chosen to come to Nottingham should be taken as a continuing vote of confidence in the city's status among major retailers. Regardless of well-publicised economic difficulties, we have managed to bring Patisserie Valerie, Dr Martens, JoJo Maman Bebe and others to the city over the past few months.
"All have taken space close to the retail core, and it's good to see some attractive names in locations like The Poultry and The Exchange Arcade, which are close to the existing hot spots like Clumber Street and Bridlesmith Gate. We know interest is there among other retailers and we expect to be making further announcements about new arrivals soon."