Coca-Cola Christmas truck to visit Nottingham on Friday

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Wednesday, December 12, 2012
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This is Nottingham

‘The holidays are coming, holidays are coming’ to Nottingham this week, when the iconic Coca-Cola Christmas truck rolls into town.

From the television advert that reminds us all the Yuletide season is upon us, the Christmas truck will be delivering festive joy (and fizzy drinks) to Nottingham.

  1. Coca-Cola truck Glos

    The Coca-Cola Christmas truck will park outside Tesco Extra, Top Valley Drive on Friday

On Friday December 14 the unmistakable red truck will park outside Tesco Extra, Top Valley Drive.

Amid a winter wonderland complete with snow and Christmas trees, visitors will be invited to have their photo taken next to the illuminated truck between 1pm and 9pm.

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And, of course, festive helpers will be on hand serving chilled Coca-Cola, Diet Coke and Coke Zero.

The Coca-Cola Christmas truck is touring the UK this winter, making 64 stops at towns and cities. The trip kicked off on November 14 in Elgin, Scotland, and the truck will make its final stop in Brighton on December 23.

The Coca‐Cola brand has become synonymous with Christmas since launching in 1931, when Haddon Sundblom created the world-famous image of ‘Coca-Cola Santa’. The Coca-Cola Christmas trucks first appeared on television screens in November 1995, and have since become a regular feature of Christmas TV schedules in more than 100 countries.

Zoe Howorth, marketing director for Coca‐Cola Great Britain, said: “Coca-Cola has a rich history of spreading Christmas joy through our marketing campaigns, with our ‘Holidays are Coming’ ad and truck which are loved across the world.

“We’re excited to be joining together with consumers in the countdown to Christmas and sprinkling some Coca‐Cola Christmas magic, harnessing both the brand’s heritage and core media platforms to spread some festive cheer.”

Hundreds of people across the UK have taken to social networking site Twitter to discuss the Coca-Cola Christmas truck tour.

Twitter user @davidajquilty wrote: “Standing next to the Coca Cola Christmas truck last night was a dream come true at last. #holidaysarecoming”.

Meanwhile @Staceylouise86 in Manchester said: “Seeing the coca cola truck later with my babies, #cantwait”.

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  • Profile image for Onepie

    by Onepie

    Wednesday, December 12 2012, 7:22PM

    “I hope the police will be around to control the rampant crowds, especially that officer who has a fondness for concealing cosmetics at this particular store! Only joking Ma'am.”

  • Profile image for mof_gedling

    by mof_gedling

    Wednesday, December 12 2012, 7:12PM

    “BL i think it was gordon brown who told us all to max out our credit cards, i think he also drank a lot of coke too judging by his size,”

  • Profile image for BLawrenson

    by BLawrenson

    Wednesday, December 12 2012, 6:59PM

    “Ziggy try Dickens again, but not Scrooge this time- Mr Macawber said - 'Income 20 shillings, expenditure 20 shillings and sixpence, result misery. But income 20 shillings, expenditure 19 shillings and sixpence result happiness'. I fear it's an odd person who craves the excitement of being constantly in trouble, the fruit of a troubled mind perchance.”

  • Profile image for SlickSpoons

    by SlickSpoons

    Wednesday, December 12 2012, 4:27PM

    “Christmas without coke? No thanks!”

  • Profile image for peterflint

    by peterflint

    Wednesday, December 12 2012, 4:00PM

    “Another disgraceful example of free advertising by the Post. Is there a newsdesk manager or company executive who has the cojones to explain to readers how this has been allowed to happen?”

  • Profile image for BethWillliams

    by BethWillliams

    Wednesday, December 12 2012, 3:48PM

    “Another example of free advertising for a company that sells drinks full of sugar which make people fat.”

  • Profile image for Ziggy21

    by Ziggy21

    Wednesday, December 12 2012, 3:33PM

    “@BL Bah Humbug!

    Prudence does not make people happy; it merely deprives them of the excitement of being constantly in trouble... Mason Cooley”

  • Profile image for FormerlyW

    by FormerlyW

    Wednesday, December 12 2012, 2:37PM

    “"Coca cola is responsible for inventing the red and white santa or father christmas as we know it today" --- whyler

    Afraid that's a myth. Here's a rather nice collection of 19th century Christmas cards from the V&A:

    http://tinyurl.com/abwecvf

    Although you occasionally find Father Christmas in other colours, he was almost always shown in red long before Coca Cola got involved.”

  • Profile image for BLawrenson

    by BLawrenson

    Wednesday, December 12 2012, 2:14PM

    “Ziggy, the Coke campaign is all to do with marketing and brand awareness and using Christmas to increase sales. This ties in with the culture I was highlighting, that of spending more than you can afford on things that you don't really need in the name of a travesty of Christmas.”

  • Profile image for Ziggy21

    by Ziggy21

    Wednesday, December 12 2012, 1:32PM

    “I enjoy the coke Christmas marketing campaign, I think they do it so well, I think it's become linked with Christmas because often people buy Coke at Christmas as a bit of a treat when they wouldn't buy it normally. Yes it's a sugary drink with the potential to make you fat, so what, it tastes nice that's why its one of the most if not the most successful brand on planet earth.

    @BL there is absolutely nothing in the coke marketing campaign that has anything whatsoever to do with buying goods on credit, although many credit cards will be 'maxed' in the coming days, it seems pretty unlikely that there will be a connection between this and the purchase of cocoa cola.

    @whyler This is a popular misconception, although the Santa character has evolved over the centuries, the red and white santa we know today first appeared in the 1800s and had become the norm by the 1920s, Coca Cola didn't use a Santa character in their advertising until 1931.

    @ Paulnottm millions of us will be celebrating Christmas on the 25th, only a tiny minority will even spare a thought for the supposed events of 2000 years ago, which the majority of us don't even believe occurred, Christmas is a time to gather with family, celebrate another year survived, exchange gifts and over indulge on nice food, our winter festivals have been this way since long long before Jesus was in anyone's thoughts and Coca Cola fits perfectly into the over indulgence section of our celebrations.”

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