Bulwell coach firm Skills Holidays to appear on Channel 4's Britain's Secret Shoppers
A NOTTS coach firm says business has been boosted by appearing on a TV programme.
Skills Holidays, which has its headquarters in Bulwell, will star in Channel 4's Britain's Secret Shoppers on Thursday, February 28.
The programme is presented by business expert Justin Preston, who turns shy shoppers into bargain-hunters and gives firms advice on offering deals, increasing profits and attracting more customers.
Nigel Skill, managing director of Skills, said profits had already increased since filming thanks to Justin.
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Mr Skill, 58, involved with the family business since he was nine-years-old and employed at the company for 33 years, said the staff had been asked to take part in "bizarre tasks" but he couldn't divulge exactly what had happened before the show was aired.
"We believe the series will help boost confidence in the coach tourism industry as well as our own business and help other operators improve along the way too," he said.
"The advice and suggestions from Justin have been implemented and we are already seeing increased enquiries and sales in January.
"I believe the show will demonstrate Skills is a vibrant family business that is open to new ideas moving towards our 95th year."
He added: "It was an experience and an eye opener to say the least. I'm really proud that all of the Skills team got on board with this project, pushing many outside their comfort zones, especially in front of TV cameras for a show that will air to millions of people."
Filming and interviews were conducted from August to November 2012.
Brett Sweetmore, 52, has been a driver at Skills for two years. He also took part in the filming.
He said: "I have gained more of an understanding of how marketing works and how to sell something to consumers in a slightly different way to what I am used."
Paul Nichol, 29, who has worked as marketing design coordinator at Skills for seven years, said he had learned to never limit the company's goals.
He said: "It felt embarrassing at times being filmed while working, but overall it has been enjoyable and it's something I can be proud to be part of.
"I have learned that you should never stop pushing team members and directors to embrace new ideas and concepts even if they don't agree."
Skills Holidays will feature in the third episode of the series, due to air on Thursday, February 28, at 8pm on Channel 4.